I own a series of websites focusing on for the over 50's. The key to success is to optimise the website and link build to it using common search terms.
To do the keyword research for free I use the Google keyword tool and use the broad search option to identify words with high search potential.
Among these terms is 'mature dating' and 'dating over 50' with 4,400 and 590 searches respectively.
To promote the terms I publish an artice using them or open a free website with the terms in the title and this seems to do the job providing I get ten or more in place.
Here is an example of the content -
There are plenty of reasons for people to join an over 50 dating site. With mature dating getting popular, people are finding a solution to bring back enjoyment in their retired and lonely life. Most people join over 50 dating sites as this is the easiest way to meet some one of your choice from among the unlimited options available.
Often, they allured by their friends who are pretty much actively involved and are members of online dating sites. The excitement of meeting some one new and interesting in the second innings on your mature dating ball game can be unavoidable sometimes.
It isn't always easy to step into the dating arena after you have lived nearly half your life. Your grown up children may not approve it, you may be shy to go on an open quest to find your mature dating partner or might doubt your chances of finding one for your self. Online dating sites are just the right place for you to visit.
Knowing someone sharing the same interest as you do without having the fear of being embarrassed, so many profile to choose from whenever you want is what is makes online dating sites most fascinating for people interested in over 50 dating.
Online dating no longer bears the stigma of lazy and useless activity but has become the necessity of the busy city life. It is difficult to visit pubs, bars and discos in search of your soul mate, especially if you are searching for some one interested in mature dating. Moreover finding your over 50 dating partner offline make take its toll both on your money and energy leaving you frustrated if you fail to get your dream mate. 